Lead Magnet that collects email addresses efficiently

Serving as lead magnets, contests excel at both entertaining your audience and discreetly collecting crucial information, such as email addresses. Unlike traditional forms, which directly ask for an email address without giving anything in advance, questionnaires provide immediate value through personalized information or recommendations based on the answers.


This exchange feels less intrusive and more like participating in something fun, which naturally leads people to be more willing to share their contact information. Additionally, since b2c email lists participants have interacted with your content in a meaningful way through these questionnaires, they are likely potential customers waiting to receive content from you, increasing open rates and interactions with future emails sent by both small as well as large companies.





Capturing potential customers through attractive content


Bottom line: Using interactive questionnaires not only helps you quickly grow an email list, but also builds relationships with potential customers right at the entry point to your brand's ecosystem. These tools allow you to not only capture emails, but also start customer journeys on high notes full of personalization and engagement, key ingredients for successful long-term relationships between brands and subscribers in various sectors, whether Try selling swimsuits or sparkling water.